Projects
Below is a brief outlay of work I have accomplished in and outside of the classroom. Each project showcases my capabilities of campaigning, pitching, collaborating with a team, and making my ideas come to life. It's also serves as an opportunity for me to display work that I am passionate about.
For further questions regarding these projects, please feel free to contact me via email katarinagomez02@gmail.com.
Dixon +Schwabl Company Rochester
"The Pitch"
Represented Ithaca College at "The Pitch" in November 2022. At this conference, I had the ability to collaborate with colleagues within the region and with professional Public Relations specialists. With a team, we were instructed to design and create a campaign for our client, Levine Center to End Hate, a local non-profit that fights bias against the Jewish community.
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This was an impactful and driving experience to work with like-minded people in a creative space for such a wonderful organization.
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01
Dissection of Women vs. Men's sports media coverage (2019-2021)
Over the course of a month, researched and dissected media coverage of March Madness for both men and women's college basketball within a three year time period.
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Looked specifically just at ESPN and local news coverage. Presented for 25 minutes to a classroom of colleagues.
02
8% United
Pitched the idea of creating an organization specifically for the Hispanic community on Ithaca College's campus that acts not only as a safe space, but also an opportunity to network and spread knowledge on scholarships and volunteering events.
03
Advertising Plan: Kitu Super Coffee
Created an entire advertising and marketing plan for the client Kitu Super Coffee. Researched specific target markets, data analysis, created new campaign strategies, and executed several different forms of ad mediums.